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2011-8-12开发应用高端培训客户问题解答
发布时间:2011-08-23 16:04:55
来源:wyat
8月12至13号,工艺资源就3HOUSE专栏进行了引导栏目客户的高端培训,现场大家都积极互动,很多客户都提出了相关的问题,由于时间有限,所以AJ未一一现场回答完毕。工艺资源整理了现场未回答完毕的问题给AJ做了补充回答,现公示如下,希望对提问的客户能有所帮助!




How to apply holiday products of top 1? Is there anything need to pay attention when it comes to colors?
I gave many color suggestions in the end analysis of the trends. I also explained which are main colors and which are sub colors. So my suggestion is to carefully check my explanation. I even made a traditional xmas color list, with reds and whites. No green. If a green is required, I would advise the factory to go for a dark pine green like: 363 U
Most important is not to use too many strong colors/ accent colors in 1 item.
在最后的潮流分析中我有给了一些颜色建议。我也解释了哪些是主要颜色哪些是次要颜色。所以我的建议是请仔细回顾下我的解释。我甚至还做了一个传统圣诞节颜色列表,有红色和白色,没有绿色。如果有需要用绿色,我建议工厂用较深的松绿色,比如:363U
在主题一产品中,最重要的是不要用太多强烈的色彩和强调色。
According to top 1 , can we mix various colors and styles in furniture products?
Always stay within one color suggestion group (the ones I have mentioned in the back) That is the easiest, Don’t mix different color groups together. If you want to make your own color group, select about 5-6 colors from the main color card, use 2 basic colors and 3-4 accent colors and use them this way (basic colors are much more used then accent colors)
Also within one collection use one style, one type of pattern (doesn’t have to be the same, but the same style) and one style of material (for example don’t combine
linen upholstery with high gloss PVC, this is a different feeling)
在后面我建议了一些颜色选择组合。因此,最简单的方法就是不要超出一个颜色组合范畴,不要将不同的颜色组合混杂在一起。如果你想形成自己的色组,可以从主色卡中挑出五六种颜色,两种作为基本色,另外的三四种颜色作为强调色(相对于强调色,基本色要更大量的运用)。
同样,在一个系列中,建议使用同种风格,同种类型图案和同种材质。例如:不要将亚麻与高光PVC结合在一块,这是两种完全不同的感觉。
3、
主题一
中的铁件剥落效果和风化金属效果还会再流行吗?比例适合做在什么产品上?
Will iron spalling and metal weathering finishes be popular again? What products are they for?
Not sure what Iron Spalling is but as I showed you in the topics is that metal is still popular and weathered finishes are too:
weathered zinc, colored corrugated metal, oxidized copper, even stained cart iron.
正如在主题中我向你们展示的,铁件和风化金属效果还是流行的,包括风化锌、彩色波状金属、氧化铜等。
Must Typeface in top 1 be classical or clean?
The examples I gave are vintage (meaning from the 50-70’ies of last century Europe and America) The easiest is to compare the examples I gave you in the topic to online
free font databases and look for the ones closest to what is shown in the topics.
我给的示例是复古的(上世纪50-70年代欧洲与美洲)。最简易的方式是将网上免费的字体数据库与主题中我给的示例做比较,从数据库中选出最为接近的即可。
What Floral patterns should we choose when applying the top 1?
There already is 1 floral pattern which is done in white on a grey metal background. Don’t use floral patterns with more then 1 color, because this will look too much spring/ summer like.
Depends on which material, but red textile with white flowers.
Grey textile with white flowers etc and
white textile with red flowers can be used. The flowerpattern cannot be too big or too classical (no classical roses etc). A repetition of about 3-6 cm is the best.
不要用超过一种颜色的花卉图案,因为这样会带来太过春天/夏天的感觉。花朵的图案不能太大,不要选择太过古典的花朵(如玫瑰花等).
When developing Christmas decorations by using the top 1, how much should it take up of the total products?
I cannot answer this question for you, its your company who decides how much percentage of your new collection is reserved for a trend. But keep in mind that when you do too little, the customer wont understand what you try to do and when you do too much there is a risk that the interpretation of the trend is not totally perfect so the customer cannot choose too much from it. Normally when you begin with new trendy collections about 15-20% would be
advisable, but keep in mind that your customers have to get used to the new trends or you have to get new customers for them. SO don’t give up after 1 season.
我没法回答这个问题。应该是你们公司自己决定比重的大小。但是请注意,如果比重太小的话,顾客会不了解你所想表达的;比重太大的话,则会有风险,或许客户不会选择太多这样的产品。正常情况下,当你开始着手新的潮流产品系列时,15%-20%的比重是适当的。但是必须明白的是你的顾客必须接受并习惯于这些新的潮流,或者你针对这一新的产品系列开发新的目标群。
7、条纹是今年开始流行吗?格子还可以使用吗?
Does stripe start to come into fashion this year? Can we still use the plaid one?
We see more stripes indeed, so this will be good, carefull not to choose too summery stripes. Checks are classics and basics so yes you can still use these, try to combine the checks with other patterns.
条纹的确很流行,但是注意不要选择太过夏日气息的条纹。而格子作为基本的经典元素,仍然可以被放入使用中,可以尝试将格子与其他图案结合。
8、如果是欧洲市场的传统圣诞产品可以借鉴哪种颜色系列?
What color palette is advised in Traditional holiday products for the European market ?
I think the person who askes this question knows the answer to this already:
Red+white+ green is the most traditional one, but also red and white and brown.
我想问这个问题的人是知道答案的。红色+白色+绿色是最传统的颜色系列。红色、白色和棕色亦可。
9、主题二
,混搭色调或产品如何控制而不混杂?
How to keep a tight rein on mixed colors or products so as to avoid a clash?
Work with basic colors and accent colors, If you carefully study my suggested color selections in the back, you see 3 accent colors and 2 basic colors, This way you will be safe. Don’t use accent colors for big surfaces.
处理协调好强调色和基本色。如果你们有认真关注我在后面建议的颜色选择,你们会看到有3种强调色和2种基本色。这样的话就不会出错。另外,不要将强调色运用在大的表面上。
10、做木制家具类产品时欧洲和美洲会有很大的区别吗?会有什么区别?
When it comes to wood furnitures making, what’s the differences between Europe and America?
Mostly coloring in USA is darker then Europe, especially for wood furniture. Also the size, American furniture tends to be bigger and more heavily ornated. There is a style in USA where people tend to by more Europe look furniture (more simple) but still the color of these items is a bit more intense, the size is bigger and there is more decoration.
通常美国的木制家具在颜色上会比欧洲的深,尺寸上也会比较大,并且更加注重装饰。有一个特点是在美国人们会倾向于买比较欧式风格的家具(比较简洁),但是在颜色上仍然会偏深,尺寸偏大,装饰更多。
11、白色、浅色系和银色搭配会是2011-2012年的潮流吗?
Does Combination of White, light colors and silver make trend in 2011-2012?
Check topic 3, White, silver and other light colors are a traditional Xmas color range. I made this classical color combination a bit new by adding some new metallics and pastels. So White and silver are no trend, they are a traditional color combination.
白色、银色和浅色是传统的圣诞颜色选择。我将这些颜色搭配起来,并加入金属和粉彩,使其更有新意。因此白色和银色并不是潮流,他们只是传统的颜色搭配。
12、今天所有的图案或图片基本上都是复古的,现代的或未来的工艺品应该是怎么样子的?
The pictures and patterns in today’s workshop are all about retro. What can we expect from modern or futuristic crafts ?
The patterns are surely not all retro, only topic 2 has a lot of retro patterns. Within the 3 trends I presented, there are no real modernistic patterns, because these trends cannot really be combined with them. This doesn’t say that there are no trends going on with modern patterns, surely there are, its just that the bigger trends at the moment are the ones I showed CA9. Possibly next season.
只有主题2中有很多的复古图案或图片。在我所展示的三个主题里,并没有真正的现代风格图案,这是因为展示主题里的潮流趋势与现代主义图案没有实际的关联。但这并不意味着现代的图案不会流行。或许下个季度。
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